Bring the salon Experience home.

At Beauty by the Beach, we take pride in using and offering only the highest-quality hair care products to ensure your hair looks and feels its best. Our primary color line, Aloxxi, carries on the legacy of the professional color line formerly known as Nexxus from the 1980s—renowned for its rich, vibrant color results and salon-quality performance. In addition, we’re excited to feature two innovative color care lines recently introduced to the industry: Shibui and Aluram. Shibui is devoted to simple, clean color care powered by exceptional natural ingredients that nourish your hair while caring for the planet. Aluram delivers a luxurious hair experience through its clean beauty shampoos—designed to be both effective and affordable for everyday use. Each of these product lines is clean, color-safe, budget-friendly, and available for purchase right here at Beauty by the Beach. If you have any questions about our products or need help finding the perfect fit for your hair, feel free to call us or stop in—we’d love to help.